CAMPAIGNERS pressing for urgent safety measures on the A38 are encouraging local people to display a car sticker.

Members of SAFE38, based in Tideford, describe the A38 as ‘the most dangerous road in the country’.

Businesses in South East Cornwall have pledged to support Safe38 by distributing free car stickers to drivers who agree with the campaign.

Among them is the Cloudbreak surf shop in Saltash.