The Royal National Lifeboat Institution is issuing an urgent reminder to people in Cornwall to opt in to receiving communications from the charity, before this new approach is adopted next year. 

From January 1, the RNLI will be the first major charity to move to an opt-in only approach for communicating with its supporters. The charity will then ‘close the doors’ on its current supporter database, only contacting those who have expressly given permission to be contacted. 

Made in October 2015, the decision to stop communicating directly with supporters without permission applies to all forms of communication, not just fund-raising appeals, and to all methods of contacting supporters.

Supporters need to tick a box online at www.rnli.org/savelives  or contacting the RNLI’s Supporter Care team on 0300 300 9918.