Cornish bakery W C Rowe has been acquired by the industrial holding group Iberia Industry Capital (IIC). IIC specialises in acquiring companies with significant, but untapped potential and developing them into industry leaders.

Rowe’s will now embark on a new period of development and expansion. The senior management team will remain in place and will work hand in hand with IIC to take the business forward. It is an exciting new phase for Rowe’s, which will continue to enhance the company’s premium brand and products.