You’ll be scent wild! The world’s smelliest plant has inspired a new Eden Project perfume

 The Eden Project’s unique new fragrance for men features the overpowering scent of the titan arum, the world’s biggest, smelliest flower.

 Eau de Titan is the essence of the plant also known as the corpse flower.  Its scent –which has been compared to ripe camembert, dead rat and rotting fish – has been extracted and bottled for the first time.

The campaign is designed to draw attention to this fascinating and rare plant, as well as take the world of designer fragrances in ‘a bold, completely-new direction.’

 Eden is launching the fragrance today, backed by a short video advert shot in the Rainforest Biome and inspired by classic aftershave and perfume commercials. 

The advert can be viewed at  https://youtu.be/q259TFhPij4 .

 The freshly-bottled scent will be tried out on visitors to see whether its incomparable whiff has mass-market appeal.  

 An Eden spokesman said: ‘The distinctive odour attracts insects brilliantly so it stands to reason it should work on people too.’

The launch of Eau de Titan coincides with the blooming of the latest giant flower at Eden, now measuring a titanic 250cm. 

Pollinated by beetles and flies attracted to the stench, the titan arum is a striking horticultural marvel. This spectacular plant usually lives for between seven and 10 years before opening up  for as little as 48 hours.

For more information on Eau de Titan, see  www.edenproject.com/eau-de-titan .

To see a live picture of the latest titan arum flowering in Eden’s Rainforest Biome, see https://www.edenproject.com/titan-arum-webcam-2016 .