Plymouth’s water taxi operators have  united to launch a new  marketing  campaign for the  ferry service  transport connections across the  Waterfront Business Improvement District (BID) area. Plymouth Waterlinks  is a new identity created to promote the pedestrian ferry routes and harbour cruises within Britain’s Ocean City, and takes in the primary destinations of Mount Batten, the Barbican, Royal William Yard, Cremyll and Cawsand .

A close partnership has been forged between the Plymouth Waterfront Partnership BID and the four water taxi operators, including the Cawsand  Ferry, the Cremyll Ferry, the Mount Batten Ferry and the Royal William Yard Waterbus.  

This partnership has delivered a new approach  to  colour code  the routes to make it  easier for visitors to understand the connections, a new visual identity rolled out across the fleet and crew uniforms, a unified leaflet and  enhanced  digital media.

Jean Knight, owner operator of the Cremyll  Ferry service, said: ’Today’s  Cremyll  Ferry operates on the route of a long established ferry service, a 1,000-year-old route that links Devon and Cornwall. It’s extremely popular with holiday-makers and links easily with pedestrian, cycle, bus and ferry routes across the Waterfront.’

In season the  Cawsand  Ferry offers an idea for a day out, linking with the  Cremyll  Ferry, passengers can enjoy a scenic walk through Mount  Edgcumbe  Country Park and return from Cawsand  to Plymouth’s Barbican area.

The new Plymouth Waterlinks leaflet is available from the Tourist Information Centre in the Barbican or may be downloaded from www.visitplymouth.co.uk