South West Water has launched its ’Love Your Loo’ campaign in Looe and Fowey, to encourage everyone only to flush the 3Ps – pee, paper and poo.

Both towns have a history of sewer blockages and flooding, which can be caused by people inappropriately flushing baby wipes, hygiene wipes, moist toilet tissue, cleaning wipes, cleansing pads and sanitary products.

Over the next six months, dedicated Love Your Loo advisers will be talking to customers and spreading the 3Ps message in Looe and Fowey.

South West Water’s Becky Moran explained: ’Many products say they are flushable and biodegradable – but they take so long to break down that they build up in pipes and cause blockages.

’We are working with the rest of the water industry to encourage manufacturers and retailers to label their products responsibly. In the meantime, our customers told us they think it’s our job to tell them what can and can’t be flushed – so that’s exactly what we’ll be doing.’

The Love Your Loo campaign is supported by the Environment Agency.