Drivers caught in traffic hold-ups on the long haul westwards have been delighted to spot the sign inviting them to turn off the A38 and to stop for a full English breakfast in Landrake.
The meals, served at the Sir Robert Geffery Memorial Hall in a quiet road just off the motorway, are prepared by a rota of cheerful volunteers drawn from the membership of the various clubs which make use of the hall.
For £2.50 (£1.60 for children), customers can enjoy egg and bacon, sausage and baked beans, bread, butter and marmalade, and pay a little extra for a choice of tea, coffee, fruit cup or milk as an accompaniment. A new variation, with people making use of individual toasters to prepare their own toast, has been an instant hit. And it's all in a good cause, with profits being divided between the hall committee and the organisations which use the hall.
But it's not just a commercial ploy. As a village, Landrake is desperately worried about the traffic situation. Only those arriving from the west will realise what's on offer, because all the signs are on the western side of the approach to Landrake.
'We don't want to encourage people to cross the carriageway,' said secretary of the hall committee Peter Russell. 'It's too dangerous. And we have signs pointing them in the right direction to rejoin the road afterwards.'
Among those taking advantage of the stop were Bryan and Verona Pavitt, from near Exeter, who were on their way to spend a day in Looe. 'It's a really good idea,' said Verona, who had toast and tea.
The Eclipse Breakfast bar will continue to operate up to and including Tuesday, August 10, the day before the Eclipse.
Pictured - Cooks and helpers at the Eclipse Breakfast Bar Landrake milkman George Knowles, Young Farmers Club volunteers Kathy Jones and Anne-Marie Knowles and village village hall secretary Peter Russell, and (front row, left to right) Colin Surita, Mary Day (WI), Betty Garland (Larrick Club), Margaret Smith (WI) and Joan Sparks (Bingo Club).