A campaign urging customers to think before they flush has been crowned the winner of the Institute of Water’s South West Area Innovation Awards 2018.

South West Water’s Love Your Loo campaign pipped eight other entrants to the title at STEAM – Museum of the Great Western Railway in Swindon and will go on to represent the South West at the Institute of Water (IOW) National Innovation Awards held in Glasgow in June.

The judges were particularly impressed by the evidence that demonstrated the Love Your Loo campaign, which encourages customers to flush only the 3Ps – pee, paper and poo, has successfully reduced the number of blockages and floodings on the sewer network.