People across Cornwall are being encouraged to cut down on sugar and raise awareness about its impact on health as part of a new initiative. 

Organisations, businesses and individuals across the county are being asked to join the SUGAR SMART Cornwall campaign by taking actions to help make it easier for people to reduce their sugar consumption. 

Cornwall Council’s well-being and public health team along with Cornwall Food Foundation, Cornwall Council health promotion service, Brighter Smiles and Little Kitchen Magicians are coordinating the local SUGAR SMART campaign. 

Businesses, restaurants, tourist attractions and workplaces can all sign up to the campaign and make pledges such as:

Promote free drinking water.

Reduce high sugar options in vending machines.

Promote healthy meal deals.

Reduce advertising of high sugar products.

Stock healthier food and drink.

Provide clearer information about the sugar content of food and drink.

The initiative, which is led by the Jamie Oliver Food Foundation and Sustain, aims to make it easier for people to make healthier choices by making sugary produce less available or less well promoted.

Cornwall Council is also launching a healthy weight strategy in the coming weeks.

Any groups or individuals who want to find out more the campaign, should visit www.sugarsmartuk.org