News of a three per cent increase in year-on-year visitors to Cornwall in 2016 set a scene of positivity at the first ever Cornwall Tourism Summit, organised by Visit Cornwall. 

More than 200 people from across the tourism sector attended the event and heard that 2017 looks set to build on the success story of 2016. The industry was congratulated on quality investments and Cornwall’s brand awareness as an aspirational destination was highlighted as being one of the county’s greatest assets. 

Sally Balcombe of Visit Britain and Visit England announced a Discover England Fund to promote the South West Coast Path, while Amanda Burns, head of marketing at GWR, promised an upgraded GWR Sleeper train service.

Visit Cornwall’s Malcolm Bell also shared news of Cornwall’s partnership with Devon to become one of four food hubs in an overseas GREAT Britain campaign.

visit visitcornwall.com/cornwall-tourism-summit for more on the event.