Chef Jack Stein is leading a new marketing campaign promoting Cornish spuds.

Cornish new potatoes, which will be in supermarkets across the country from June until August, are a highlight of the seasonal calendar with their renowned sweet flavour and thin skins, he said.

Jack Stein, executive chef of his dad Rick Stein’s Restaurant Group, which employs 550 people across its 12 restaurants in the South and South West of England, grew up in Cornwall. 

He said: ’The very early crops of Cornish potatoes are so sweet and have a slight salinity because they are grown very close to the sea.  You almost don’t need to season these potatoes.  All the flavour is just under the skin so you get a lovely earthy flavour and the essence of the best parts of the potato in one hit.’

Jack has developed six new Cornish potato recipes to promote the campaign, available at www.seasonalspuds.com