Hendra Holiday Park at Newquay has teamed up with environmental children’s author Ellie Jackson, of Looe, to inspire youngsters to help turn the tide on ocean plastics.

Ellie has written a series of children’s books on the subject which have drawn praise from Sir David Attenborough and Prince Charles.

Under the collective title of Wild Tribe Heroes, they tell the stories of well-loved animals which encounter ocean plastics, and are rescued with the help of people.

Now, with the aid of funding from Hendra Holiday Park, the books are reaching a wider audience of primary school pupils around the Newquay area.

Ellie and Hendra hope that, like other school pupils, the children will be encouraged to take actions such as organising their own beach cleans or litter picks, and setting up recycling at school.

The park also plans this year to harness the help of its younger and grown-up holiday guests to help beat the plastic menace on Cornwall’s shores.

Among its new initiatives is a collaboration with Tidal Revival which urges families to download a recently launched beach clean app.

Developed by two keen surfers who live in Newquay, Andy Nions and Rob Martindale, it’s claimed to be the world’s first app that rewards users for cleaning beaches and rivers.

Users record how much plastic and litter they have picked up, add a photo of it, and can then use the resulting reward points to gain discounts in participating retailers and food outlets.