A new tourism project to open up England’s coast has been awarded funding of £1 million from VisitEngland’s Discover England Fund. 

The ‘England’s Coast’ project, led by the National Coastal Tourism Academy, will promote the coastline using interactive video technology which allows holidaymakers to create their own coastal itineraries. 

England’s Coast’ will target German, Dutch and French visitors coming to Britain, and enable them to build personalised itineraries along the North East, South, South West and East coasts.