A new film which targets 18- to 29-year-old men with a message about the dangers of cold water shock has been launched by the Maritime & Coastguard Agency.  

The new 40-second film aims to highlight the dangers of jumping or falling into water, especially after drinking, and reveals some stark dangers. 

The MCA commissioned the eye-opening film in a bid to reduce drowning fatalities across the UK; Coastguard statistics reveal that on average around 50 people die of alcohol-related drowning around the coast of the UK each year.

If you see anyone in trouble at the coast call 999 and ask for the Coastguard. The film is at https://youtu.be/0Rp0mQTZF2o