THE ambulance service is receiving an unprecedented number of 999 calls.

The South Western Ambulance Service NHS Foundation Trust (SWASFT) says that it is dealing with around 2,500 calls every day – a volume it says it usually only sees at peak times of demand over Christmas itself. But it says many of the calls it receives could be better dealt with by the NHS 111 service, or by people seeking advice from a pharmacist or their GP.

'Examples of life-threatening conditions, where an ambulance response is appropriate, are when someone is unconscious, not breathing, heart attacks, strokes or uncontrollable bleeding,' said a spokesperson.

'But the service often receives 999 calls from people suffering from minor injuries and even from those trying to get help for animals.'

Deputy clinical director Adrian South said: 'It can sometimes be difficult for people to know where to turn when they are worried about their health, particularly when they feel the issue is too urgent to wait to see their own GP. If someone's life may be in danger with a condition such as severe chest pain, shortness of breath, unconsciousness or following a serious road traffic collision or injury with uncontrollable bleeding, they should call 999.

'If the condition is less urgent, then the NHS 111 service is a fantastic source of advice.'

The trust is asking members of the public to consider whether they need to dial 999, in order to keep lines free for those whose lives may be in danger.

Meanwhile, the trust is running a 'Festive Spirit' campaign which features a poignant poster about the consequences of drink-driving. As part of the campaign, the trust says that alcohol is not the only factor when it comes to driving responsibly.

Driving with regard to the conditions, ensuring you have had a recent eye test and keeping within the speed limit are also crucial, it says.