Asda staff have taken the ‘Pink Pledge’ – an online initiative set-up by the retailer to help drive awareness around the importance of regular breast checking, and the early diagnosis of breast cancer.

The pledge aims to address the fact that one in two women don’t check their breasts regularly. The earlier breast cancer is found the more likely treatment is to be successful, so it is vital women are aware of the signs and symptoms of breast cancer, what to look for, and feel confident to visit their GP should they find anything unusual.

With ‘forgetting to check’ cited as the most common reason for women not checking their breasts, Asda’s ‘Pink Pledge’ campaign activity instore – and in the community - will aim to remind customers and colleagues to ‘Be Your Breast Friend’.