Rugby star Jack Nowell is raising a glass to the RNLI in a new fund-raising campaign - after helping raise thousands for the Fowey lifeboat last year.

Having just been drafted into the England Six Nations squad, Royal National Lifeboat Institution Ambassador Jack has put his name down again for a draught of an altogether different nature – Cousin Jack ale, brewed in collaboration with St Austell Brewery to raise funds for the RNLI.

Cousin Jack, a traditional English Pale Ale, was first crafted on St Austell’s Small Batch by Jack alongside the company’sbrewing team at the beginning of last year and was launched at Havener’s Bar and Grill in Fowey to coincide with the Six Nations Rugby Union Championships.

Thanks to South West rugby fans during the competition, more than 100,000 pints of Cousin Jack Ale were sold, raising in excess of £6,350 for the RNLI through St Austell Brewery’s Charitable Trust, while the launch event itself raised over £2,000 for the Fowey lifeboat.

Jack said: ‘We raised a phenomenal amount last year and we’d all love to go even higher this year for the charity so that whatever the outcome of the Six Nations, the RNLI will come out on top.’

St Austell brewing director Roger Ryman said: ‘Our usual rugby-focused spring brew, Ruck & Roll, has always been popular but adding Jack Nowell to the mix gave Cousin Jack a much bigger profile and allowed us to raise such a great total for the RNLI – here’s hoping we can do even better this year.’

For information about the Small Batch Beer Club outlets and other pubs across the South West where you will be able to find Cousin Jack pale ale, visit www.staustellbrewery.co.uk.