Care recruitment campaign

By Cornish Times in Health

Cornwall Council is today joining local authorities from across the South West to support a new campaign to raise the profile of care and the positive role of care workers in a drive to recruit the right people to the sector.

Care providers across the country often experience difficulties in recruiting, which, in turn, affects the availability of care to people who could be living independently at home, or in care homes.

The Proud to Care South West campaign, launched today, sees 16 local authorities working with Health Education England to establish for the first time a regional approach to raising the profile of care.

The campaign website www.proudtocaresw.org.uk features interviews with care and support workers, and links to recruitment portals where care providers across the region advertise their vacancies.

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